AI Helps Marketers Make the Shift from Channel-Centric to Customer-Centric Marketing, by Unlocking the Power of Customer Data on Every Channel
Blueshift, the leading Customer Data Activation Platform, today announced $15 million in Series-B investment. This funding round is led by SoftBank Ventures Asia. Blueshift’s previous investors, including Storm Ventures and Nexus Venture Partners, also participated in the Series-B, which brings Blueshift’s total financing to-date to $30 million. Blueshift also announced that Josh Francia, who served previously as the VP of Marketing at LendingTree, has joined the company as Chief Growth Officer.
SoftBank Ventures Asia has distinguished itself as a leading investor in AI, and this investment is further validation of how Blueshift’s patented AI technology activates and unlocks the value of customer data for marketers. Leading analyst firm Gartner recently named Blueshift as a Cool Vendor for AI in Marketing, recognizing Blueshift’s capabilities in “autonomous campaign decisioning and delivery across multiple touchpoints for B2C brands.”
“Advertisers need a framework that was developed from the beginning AI to manage expanding measures of client information, and the multiplication of channels,” said Tae Hea Nahm, Managing Director of Storm Ventures. Tae Hea, who was already on the leading group of Marketo, included that, “Keen computerized advertisers are beginning to understand that AI Marketing requires an in a general sense distinctive engineering. Like the early change to SaaS and now to AI, occupants will have an extremely hard time re-architecting their stage.”
Blueshift’s platform is used by consumer marketers in diverse industries ranging from media & publishing, travel, retail, personal finance and more, transforming from a channel-centric approach to a customer-centric one. In today’s always-on world, marketers are increasingly facing the challenge of using massive amounts of customer data intelligently to make millions of 1:1 marketing decisions in real-time, on multiple channels. Legacy marketing cloud solutions, built for a batch & blast world, and centered around email as the only channel, are unable to assist marketers in this transition. Blueshift’s AI solves this problem by unlocking the power of the data and helping marketers automate intelligent decisions around the right audience (“who”), the right content (“what”), the right time (“when”) and the right channel (“where”).
The platform unifies historical data and real-time streams from multiple data sources into a single customer view, and empowers marketers to scale intelligent and timely engagement on “people-addressable” channels like email, paid media, websites, SMS, direct mail, mobile apps, chat, voice and more. Brands that have adopted Blueshift’s new approach of using AI to activate customer data have seen a 3X revenue lift.