Getting PRESS lesson - 'From who? to Woo Hoo!' Sat 26 Nov, Lisa Northover & Zoe Sinclair, Bournemouth, class size = 14 max

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Description Getting PRESS - from who? to Woo Hoo! 1 day lesson led by a political blogger* and an artist* Are you getting enough media coverage? Do you know how to create and distribute your own effective press releases? “Not only do I feel I now have the knowledge to write a successful press release, but also feel I am on a much clearer path with my business goals. Thank you!” Adrianna, designer Why do I need press coverage? Press coverage is GOLD DUST! It can help raise your profile, open doors, get you more clients, raise your prices, help you apply for funding, help you campaign..the sky’s the limit!   Who is this workshop for? All individuals / businesses / events organisers / freelancers / creative practitioners (all disciplines) who want to generate more free press coverage (online and offline). It’s an introduction to PR / digital PR / web marketing and is designed for individuals or businesses who already have a website or other web presence (ie a blog / Flickr / Facebook business page). It’s for beginners (or those wanting a refresher) – the only assumed knowledge is a familiarity with using the internet and email. Our teaching style is direct and informal – you’ll leave feeling empowered! What will be covered? How to write a press release and what to do with it! Your press release will be individually critiqued Is my story newsworthy? Press photos, what you need to know How to create a press list How not to annoy journalists! Why your biography (or ‘about’ text) is vital Your biography (or ‘about’ text) will be individually critiqued How to use social media effectively to promote your business (an introduction) What does the price include? There are two trainers - Lisa Northover and Zoe Sinclair - so you’ll receive individual attention, there are just 14 places available. Course materials, tea/coffee & cake are included. Your place on the course is not confirmed until you have booked via eventbrite. What do I need to bring? You must provide your OWN (or borrowed) laptop Notepad and pen OPTIONAL: Press cuttings, biography, ‘about’ text, CV, past marketing materials ie flyers/posters (only if you already have these) Packed lunch (or buy lunch nearby, there’s lots of choice)   What do people say about the day?   “Really inspiring, informative and great to bash about ideas with lots of people all moving in like minded circles. Very useful ideas and encouragement. Thank you!” Nicki, boutique owner   “Brilliant. Gave me so many ideas of things I need to do. Just gotta get this order done, then I can get on with all these fab new plans I have in my head!” Zoe, accessories designer “The workshop has lifted the lid on the art of press release writing. I have already used the techniques I gleaned from the course. Very helpful and enlightening. I discovered new tricks and tips that I would otherwise been in the dark about. It was a wonderful networking experience too.” Johanna, fine artist “Brilliant! Very informative and helpful. You fitted a huge amount in but it never felt rushed or too much. It was really really helpful.” Philip, photographer   “I am already a step closer to releasing the all important first press release and with a damn sight more confidence and professionalism!” Tristan, retailer   “The participant feedback we received was the best we had ever received for any brought in training event. Indeed I don't think I’ve ever witnessed the participants of any workshop or training course quite so engaged whilst on the course and quite so appreciative after the course.” Matt Desmier, Head of Enterprise, AUCB “Thank you once again, it has been really helpful and you have been very patient with a bunch of rather slow, middle-aged, yet very keen, women!!” Diane, fine artist   *Who are the trainers?   LISA NORTHOVER has an extraordinary knack for making friends and acquaintances, something which she she has developed with avengeance online. Lisa used her online communication skills when standing for Parliament in 2010, when she quickly became the most followed individual in Bournemouth on Twitter and a popular political blogger. Having started a Friends of the Earth Youth Group at just 13, Lisa has built on over two decades of campaigning experience “thinking Globally, acting locally”.  Lisa was recruited as one of the youngest Non Executive Directors in the UK of the £200m Bournemouth Primary Care Trust. Concern for infant nutrition led her to become a Director of Baby Milk Action which also runs the international boycott of Nestle. A love for the seaside town of Boscombe resulted in a role as Chair of Neighbourhood Management, a £3.2m programme focused on regeneration. Consequently the local elections in 2007 returned Lisa as a local Councillor for Boscombe West where she served for 4 years. Editor of Boscalicious, the Boscombe website, Lisa provides news and information to thousands of people every week. LisaNorthover.com The-mouth.co.uk ZOE SINCLAIR is an award-winning photographer, multi-media artist and director, a graduate of Central Saint Martins, and one half of artist duo THE GIRLS (with Andrea Blood), whose work has been compared to Cindy Sherman by the London Evening Standard. In 2010, The Girls were artists-in-residence at Selfridges, Oxford Street, in collaboration with The Photographers' Gallery. They have exhibited at the National Portrait Gallery and the ICA; been commissioned by Tate Britain, Wayne Hemingway and the London Art Car Boot Fair; they have been published in The Guardian, The Observer, Creative Review, 125 Magazine, Amelia’s Magazine, and in several books on photography. Zoe won The Observer Hodge Photographic Award in 1998, the first person to win whilst still a student. Zoe restarted her creative career in 2006 after a hiatus of seven years. She has taught at Central Saint Martins, the University for the Creative Arts and the Arts University College at Bournemouth.   Linkedin artist profile Linkedin trainer profile  Lisa 07515 355982 / Zoe 07915 089722 Terms & Conditions Please read our terms and conditions as they must be agreed at the time of booking. Travelling to the venue CAR: Glen Fern Road car park is just a 1 minute walk BUS: Yellow buses and Wilts and Dorset buses both serve Bournemouth town centre. The nearest bus stop is Horseshoe Common; Bournemouth Square and the Lansdowne are a short walk TRAIN: Bournemouth Train station is a 15 minute walk