Risk-Based Authentication (RBA) is a method by which card issuer banks can analyze and “evaluate” transactions based on the likelihood that they will detect fraud and lead to fraud. This includes evaluating the activity according to predefined fraudability rules.
Using a risk-based authentication solution with an existing authentication solution can provide a more secure payment authentication effort without impacting the consumer environment. Users can abandon their purchases if there are too many authentication requirements, but implementing an RBA requires the end user to move to an intelligent automation system.
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Top key Players: – Okta, Silverfort, Idaptive, SecureAuth, Kount, RSA SecurID, Apache Sentry, Duo Security, ThreatMetrix, Clearlogin, IBM Security, Symantec and Others
Risk-based authentication (RBA) Software Market by Type,
- Cloud Based
- Web Base
Risk-based authentication (RBA) Software Market by Application,
- Large Enterprises
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This report provides comprehensive analysis of
- Key market segments and sub-segments
- Evolving market trends and dynamics
- Changing supply and demand scenarios
- Quantifying market opportunities through market sizing and market forecasting
- Tracking current trends/opportunities/challenges
- Competitive insights
- Opportunity mapping in terms of technological breakthroughs
Finally, researchers throw light on pinpoint analysis of UK market dynamics such as Market Positioning, Pricing Strategy, Brand Strategy, and Target Client. It also measures the sustainable trends and platforms which are the basic roots behind the market growth. The degree of competition is also measured in the research report. With the help of SWOT and Porter’s five analysis, the market has been deeply analyzed. It also helps to address the risk and challenges in front of the businesses. Furthermore, it offers extensive research on sales approaches.
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