Supermarkets are still offering false special offers and discounts despite rules designed to stop it. The consumer group found “doubtful” deals that were worse than they first appeared at most major UK chains. These included multi-buys that charge more despite the alleged offer, and special offers in which goods are sold at a special price most of the year. Supermarkets were trying to cut costs for shoppers but are directly cheating them.
The rules state that the stores must ensure the information they present to consumers is fair and does not waste time or cause annoyance, disappointment, nor should it make a consumer overspend or buy a product that is inappropriate for them.
Some supermarkets did not respond to requests for comments but few of the big players did mention that they were not wrong.
Meanwhile, the industry body, British Retail Consortium said: “Supermarkets seek to provide the best value for consumers on the hundreds of thousands of product lines they sell.
This is often through marketing and discounts, which can change every week even on the same product lines, as retailers seek to cut the cost for shoppers.”