Seaweed pouches, created by a London-based start-up called Skipping Rocks Lab are known as Ooho. They are edible and biodegradable, with an added advantage that they dissolve in about a month when discarded, according to the reports of the company. The Marathon organizers gave a surprise to the runners to quench their thirst. They provided them with Ooho. The Seaweed pouches campaign took place on April 28, 2019, when the London Marathon organizers were determined to tackle the problem of plastic waste. It hence led to the initiative to replace 200,000 water bottles with the water pods.
The Seaweed pouches are to be bitten, which releases the water from inside the seaweed membrane. The cover or the outer layer of the Seaweed pouches can be eaten, in-case you don’t want to eat them, don’t worry, they biodegrade in 4-6 weeks as compared with plastic bottles which take a long time. According to a statement, the experience was similar to eating “a cherry tomato.” In 2018, the London Marathon used over 919,000 plastic bottles. In 2019 they were set to use more than 700,000 plastic bottles along with around 200,000 water pods. The plastic bottles once handed over to runners, and after their use, were collected to recycle and then sent away to create new bottles.
Previously, Skipping Rocks Lab used the seaweed pouches in the music fest, the pouches were filled with sports drinks and alcoholic drinks. This was undertaken in order to curb plastic pollution. Per minute around 1 million plastic bottles are purchased by humans. Plastic being the leading cause of waste and in sea and ocean pollution, it is time, we promote the sustainable business of water pods!
What else was new at the London Marathon 2019?
A few other sustainable measures were also being tested, these include eco-efficient tower lights, clothing donation collection for discarded items, 100 percent recyclable bottles, digital race materials and also discard of goody bags after the race.